lego friends: Friendship Festival

We were tasked with creating a integrated campaign for the launch of the new and improved LEGO Friends IP. And our team ran with it. We decided to create a Sweepstakes for 1 lucky winner (per country) to receive the Friendship Festival of their dreams for themselves and 29 of their closest friends. Once our idea was given the go ahead, we cranked out the in-store promotional assets shown below.

festival gear

LEGO_024624_ProjectTitan_HalfPallet_Header_Lenticular_R1_0003_TeamGreen.png

LEGO_024624_ProjectTitan_HalfPallet_Header_Lenticular_R1_0002_TeamPink.png

LEGO_024624_ProjectTitan_HalfPallet_Header_Lenticular_R1_0001_TeamOrange.png

LEGO_024624_ProjectTitan_HalfPallet_Header_Lenticular_R1_0000_TeamBlue.png

customizable store event templates

For one of my final projects before transitioning to the Pizza Hut team, I worked on a set of cutomizable templates for stores to use for events, builds, openings, and more. To be used across Meta Platforms, Snapchat and Tiktok.