art director
 

sierra nevada

hoppy lemonade

Inspired by both the Sierra Nevada Asheville location and the Yakima Valley landscape, I created a summery amalgamation of imaginative bright elements. Hoppy Trees with a lemony sun, with a couple of fun elements to add shelf-appeal to the can product.

Lemonade sourced from Yakima Valley Lemons and Hopps sourced from the Sierra Nevada range.

triple treat box redesign

This was so much fun, exploring different illustration styles, tying pizza hut in with the holiday season is always a fun challenge even if this didn’t make it to print.

 

 dip lid redesign

This dip lid redesign didn’t end up making it to client because the type illustration wasn’t close enough to Pizza Hut’s font identity. But I still loved these designs and think if Pizza Hut ever decided to go into a more authentic “Texas Based Chain” direction, that these dip lids would be a clear direction to start in.

gift card refresh

 

With these designs, we played into iconic retro anthropomorphic illustration combined with Pizza Huts most iconic identifiers. These didn’t make the cut to reach client but we’ll keep pushing more youthful designs like this through different mediums. The images above shows the front and back of the 2 gift cards I created. you can get a closer look at the gift card and its holders by clicking on the individual images below the mockup.